What Is Business Communication Worth?

What is business communication really worth to you and your professional service firm? Does it matter how well you communicate with your prospects, clients and customers? What about your staff – do they need quality communication, or can you rely on their proven abilities with clairvoyance?

These may seem like funny questions to ask, but you’d be surprised by the equally funny answers some people give. Business is built on relationships, and quality relationships hinge on quality communication. Business communication in its purest form translates directly to your bottom line.

Certainly the marketplace is crowded for any professional service firm, and competition is fierce. But savvy marketers understand the unprecedented level of opportunity available today. To survive and thrive in this environment, firms have to understand that the old ways of marketing simply won’t work anymore. The days of one-way communication, marketing hype and company-focused messages are long over. Business communication requires sincere dialog focused on the needs of the client.

Business Communication Means Reaching Out

There are specific methods you can use to keep the lines of business communication open with past clients and current prospects. Here are just a few tips for staying in touch and inviting dialog.

Send articles that relate to a client’s industry or specialty. Cut out and send the article with a note such as, “I thought you’d be interested in seeing this.”
Whenever a customer or their company is mentioned in a journal or article, use it as an opportunity to get in touch. Cut out the article, print out the web page, or simply send a handwritten note congratulating them on the publicity. Likewise when a company wins an award, send a congratulatory note to your contact.
Look for possible new areas of action in your specialty. Every time a legislature makes a move in your industry, you’ve got an excuse to make a contact with your client about it.

Tried and True Business Communication

When communicating with any of your business contacts, come up with a statement that clearly promotes your branded business philosophy. This statement needs to be focused, simple and easy to understand, and it must be woven into everything you do. Your statement must be written, spoken or understood in all communications including advertising, direct mail, public relations, phone greetings, business cards and letterhead, social media, websites, presentations, and any written or verbal client communication.

Of course, there’s more to it than just beating your branding drum. Electronic communication like email, cell phones and newsletters has definitely simplified staying in touch with your customers. But if you believe that electronic communications are the path to retaining clients and facilitating closing skills, you need to think again. Your clients and prospects will tell you that they value the one-on-one time that only an in-person meeting can give. There’s magic in the power of eye contact coupled with a handshake, and that is the best business communication of all. With so much riding on your bottom line, what is business communication really worth? The answer is, everything!

Emerging Trends in Business Communication

Communication is perceived as relying of messages between two or more parties. Communication has grown to more than just relaying a message. Communication is a mutual transmission of ideas, opinions and questions leading to a common understanding or in some cases misunderstandings. Communication has proved to be a make or break aspect of every business and many businesses are scrambling to keep up with the fast growing world of business communication.

Growth of business communication infrastructure.

Over the last half decade, businesses have greatly invested in modern communication systems that facilitates quick and efficient exchange of both oral and written communication. According to Cisco Systems, largest provider of business communication solutions, equipment sales have been on the rise and more notably teleconferencing equipment and internet gadgetry. In the heart of modern communication we have the internet.

High speed internet has been in high demand owing to the increasing literacy levels all over the world. In the last three years, over ten fibre optic lines have been laid down in the Indian ocean with African countries being on the forefront to connect their citizens to high speed internet. South Africa, Kenya and Ghana are the highest internet consumers in Africa. In fact, Kenya is referred by many as the Silicon Valley of Africa.

Emerging trends in business communication.

Social media. Businesses are literary taking work to where the play is. There are over 1 billion Facebook user and nearly half a billion twitter and there is no way you can ignore such numbers. Many successful businesses have established customer care teams that interact and answer customer questions using social media platforms. You can barely go thirty minutes on Facebook without coming across a business advert. Social media is both fun and cheap to use making it a preferred marketing tool.

Outsourcing. This is a cost cutting move that businesses are employing to enhance customer service and feedback collection. With advancement in technology, customer desks can be located thousands of miles away from your business establishment. A business can have a 24hrs customer’s desk without paying a single cent as allowance.

Teleconferencing. Although it has been there for a while, teleconferencing has advanced with many businesses holding their AGMs remotely using telecommunication facilities.

A look into the future.

With many businesses on the final stages of recovery from the great recession, the future looks promising especially for small businesses. In a study conducted by Lloyds TSB Commercial, 42% of firms expect an increase in orders spreading over first six months of 2013. 44% are confident that sales will increase in the same time period while others are anticipating an increase in profits. Almost half of the firms involved in the study plan on allocating more to communication infrastructure and media advertising.